Vladimir Tchaikovsky, head of the Russian representative office of BMW Motorrad: “We are grateful to all fans of the brand for their loyalty to their hobbies. Of course, even in the most difficult times, it is easier for us to work when we see and feel how enthusiastic our customers are for the BMW brand and our motorcycles.
And we are happy to do everything to please them even more. This was also the case last year. After all, we offered our customers a wide range of models (including amazing new items), and support for travel lovers, customizers and athletes.
And our « pleasant additions », such as a five-year warranty, an abundance of branded accessories, warranty and technical coverage around the world, fast delivery of spare parts and accessories, delicious financial programs and much more, I hope, will help keep BMW owners in a good mood after the purchase. … If we feel that the needs of our customers are changing, then we do our best to satisfy them. This is how it happened with the contactless distribution of motorcycles during the spring quarantine. Leadership in the Russian motorcycle market is an excellent result that confirms the correctness of our strategy and the strength of the team. «
In addition to the growth in sales of motorcycles themselves, sales of spare parts, oils and chemicals (an increase of 14%), as well as of tuning and accessories for motorcycles (an increase of 7%) increased.
The investment in Easy2ride has made it easier for customers to sign up and book times for short test drives and long bike rentals. The application, available for phones with iOS and Android operating systems, was downloaded 6 480 times, 2 785 of those downloaded registered and logged in as Easy2Ride users. 834 customer test drives and rental trips were carried out.
BMW Motorrad Russia looks confidently into 2021, not intending to stop there. This year, our clients are looking forward to Heritage Ride weekend trips, as well as the BMW GS Camp off-road event, within which they will be selected for the Russian team to participate in the International GS Trophy 2022.
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