Yesterday Intel launched its 3rd Gen Xeon Scalable datacenter processor. While the part was much later than expected as it relies on 10nm tech, Intel still holds a commanding 90% server unit processor share. This is an impressive feat given the ferocious competition from AMD and home-grown alternatives from the likes of AWS.
Intel’s incredibly high market share should indicate that the company is bringing value to the table that often gets overlooked, discounted, and misunderstood. I spent over 15 years working at systems and processor companies, and I’m not surprised at Intel’s pole position at all.
While I want to jump right into the tech and performance of the new chip itself, I’m not, as I think that’s missing the bigger point of this launch and why many companies still choose Intel.
With that said, I believe for this round, AMD will likely win most non-accelerated workloads, and Intel will win all accelerated workloads using AVX512 and DL-Boost and those workloads leveraging platform adders like Agilex FPGAs and Optane persistent memory. Early reads from AnandTech and ServeTheHome give an early, non-accelerated performance comparison, and you can see for yourself. I will be closely monitoring this space as more thorough application-based workloads are run and reported.
No slide better told the “why Intel continues to win” story than the one below used in the pre-briefs.
This slide points out wins when Intel competes on a platform, acceleration, solutions, and partnership basis.
Having talked to many CSPs and F500 enterprises, this nails some of the value Intel brings to the table with its datacenter solutions. Native, non-accelerated performance and pricing is important, but if it meant “everything,” wouldn’t AMD have higher than 10% market share at this point? At this same juncture with Opteron, I believe the company had a 26% market share, a marked difference from its current 10% share.
What’s not on this slide that should be, but isn’t that sexy and which Intel likely doesn’t want to highlight are the following variables:
Intel put its best foot forward with its Gen 3 Xeon launch. The company is the incumbent with 90% server market share and is optimizing for a platform, accelerated workload performance, is bringing more complete solutions to the table, and I believe will have advantages when it comes to design, sales, and marketing resources. This will be balanced against what I believe will be AMD advantages on raw performance in most datacenter workloads.
My channel checks indicate this value prop will be enough to stem the rate of share loss to AMD but not eliminate it. I’m very much looking forward to Sapphire Rapids as it will likely narrow the raw performance gap.
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Patrick was ranked the #1 analyst out of 8,000 in the ARInsights Power 100 rankings and the #1 most cited analyst as ranked by Apollo Research. Patrick founded Moor
Patrick was ranked the #1 analyst out of 8,000 in the ARInsights Power 100 rankings and the #1 most cited analyst as ranked by Apollo Research. Patrick founded Moor Insights & Strategy based on in his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants.
Moorhead is also a contributor for both Forbes, CIO, and the Next Platform. He runs MI&S but is a broad-based analyst covering a wide variety of topics including the software-defined datacenter and the Internet of Things (IoT), and Patrick is a deep expert in client computing and semiconductors. He has nearly 30 years of experience including 15 years as an executive at high tech companies leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.
Before Patrick started the firm, he spent over 20 years as a high-tech strategy, product, and marketing executive who has addressed the personal computer, mobile, graphics, and server ecosystems. Unlike other analyst firms, Moorhead held executive positions leading strategy, marketing, and product groups. He is grounded in reality as he has led the planning and execution and had to live with the outcomes.
Moorhead also has significant board experience. He served as an executive board member of the Consumer Electronics Association (CEA), the American Electronics Association (AEA) and chaired the board of the St. David’s Medical Center for five years, designated by Thomson Reuters as one of the 100 Top Hospitals in America.
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