EbeneMagazine – CA – TurboTax is back in the Super Bowl for the eighth time in a row


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Intuit announced today that TurboTax will be promoting it during the Super Bowl in 2021. This is the eighth year in a row in the Big Game for tax preparation software.

The company also announced that it has renewed and expanded its partnership with the National Football League through 2022. Intuit will continue to act as the presentation sponsor for the AFC and NFC championship games, a deal the company signed with the league last year. In addition, the brand will be the presentation sponsor for the division games AFC and NFC.

« We’re excited to welcome Intuit TurboTax Live not only as a presentation sponsor for AFC and NFC championship games, but also to expand our relationship with our Divisional Round, » said Nana-Yaw Asamoah, Vice President of Partnership Business Development at the NFL said in a statement. “As a leading provider of financial and tax preparation products, Intuit offers platforms that NFL fans recognize and need more than ever this time of year. ”

As part of the sponsorship, the Intuit branding will be introduced to viewers during division and championship games, and the company will continue to act as the official sponsor of the NFL for financial, accounting software and tax preparation services. Intuit QuickBooks will be featured during the NFC Championship game on Fox on Jan.. January take a seat. 24.

« At Intuit we pride ourselves on coaching millions of people through their taxes and finances each year, » said Intuit VP of Marketing Cathleen Ryan in a statement. “With this sponsorship, we have a unique opportunity to reach passionate NFL fans with the tools and guides to help them thrive during the high season. ”

Last year, TurboTax’s Super Bowl ad aimed to demystify the tax return process with Wieden Kennedy Portland’s rap music video commercial, « All People Are Tax People. ». The year before, TurboTax bothered viewers with an ad that featured a sad, creepy RoboChild who wanted to grow up to be an accountant – dreams that the tax service immediately destroyed and bluntly explained to the children’s robot that it will never be emotionally complex enough as TurboTax Live CPA serve.

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LevelMagazine – CA – TurboTax is back in the Super Bowl for the 8th. Year in a row

Ref: https://www.adweek.com




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