World news – FR – Lidl launches its AirPods at 20 €

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Lidl already has a history in tech and out of stock. After his food processor, the brand launches into wireless headphones, a market known to all with the arrival of Apple AirPods, in December 2016.

The German distribution company has chosen to market them at less than 20 € (19,99 €) and the first copies are on the shelves today. An apparition that denotes, for a popular brand for its lower prices, and which here attacks a market dominated by products at prices exceeding 100 €.

If the "True Wireless Bluetooth" are much more competitive than the different wireless headphones from the Apple brand, they do not neglect several useful equipment, as a microphone and a charging stand that acts as a transport box. The whole, for a model available in five colors, with in-ear tips.

Can we predict a general crush in all Lidls in France? ? After the shoes (which have not yet been marketed in France) and from the food processor, Lidl has seen several incredible product releases. But for his Bluetooth headphones, Nothing is less sure…

Because Lidl is not the only one to offer such attractive Bluetooth headphones. Realme, for example, sells its Buds Q at a price of 30 euros, ten times cheaper than AirPods Pro. These offer an autonomy of 4h30 of music against 3 hours for the new wireless headphones from Lidl. The brand specifies, however, that it will only take 15 minutes of charging in the case to recover 72 listening minutes. To see in practice.

However, unlike Realme, but also of Aukey (when its products are in reduction), Lidl does not aim for high volume marketing. Communication blow or not, the sign warns that the quantities of the product will be very limited. A message to create scarcity for a product that will certainly not upset its market, but a message that will not fall on deaf ears, for many of its loyal customers and curious consumers who want to put aside their wired headphones.

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SOURCE: https://www.presse-citron.net/lidl-lance-ses-airpods-a-20e/

Lidl, AirPods, pair of headphones, Apple, Bluetooth

World news – FR – Lidl launches its AirPods at 20 €

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